What You’ll Learn in This Guide
If you just signed up for AllPost — or you’re considering it — this guide walks you through everything you need to go from zero to your first scheduled post. By the end, you’ll have your accounts connected, your first campaign scheduled, and your team (if you have one) set up with approval workflows.
Here’s what we’ll cover:
- Create your account and pick the right plan
- Connect your social media accounts
- Schedule your first post
- Set up team collaboration and approvals
- Use AI Writer to draft posts faster
- Track performance with analytics
Each step takes about 2 minutes. Total time: under 10 minutes.
Step 1: Create Your Account and Pick the Right Plan
Go to app.allpost.co and sign up with your email. The Free plan gives you 2 social accounts, 3 scheduled posts, and 1 user — enough to test the platform.
Here’s a quick guide to which plan fits your situation:
| You are a… | Start with… | Why |
|---|---|---|
| Small business owner managing your own brand | Free → Creators (₦5,200/mo) | Free to test, upgrade when you need more than 3 posts/month |
| Freelance content creator | Creators (₦5,200/mo) | 3 accounts handle Instagram + LinkedIn + X, AI Writer saves hours |
| Agency with 5+ client accounts | Team (₦10,350/mo) | 7 accounts, approval flows for client sign-off, 5 team members |
| Growing marketing team | Enterprise (Custom) | Unlimited accounts, priority support, custom workflows |
All plans include AI Writer, social inbox, and analytics. The difference is how many accounts, users, and posts you need.
Pro tip: Start with Free, connect your accounts (next step), schedule a few posts to test the workflow, then upgrade when you’re confident. Your data and scheduled posts carry over.
Step 2: Connect Your Social Media Accounts
Once you’re logged in, the setup wizard will prompt you to connect your first account. Here’s what you need for each platform:
Supported Platforms
AllPost connects to: LinkedIn (profiles and pages), Facebook (profiles, pages, and groups), Instagram (business and creator accounts), X/Twitter, TikTok, Threads, Pinterest, and Mastodon.
How to Connect
- Click Settings → Social Accounts in the left sidebar
- Click Connect Account
- Select your platform from the list
- Authorize AllPost when the platform’s login window opens
That’s it. AllPost uses official platform APIs — you never share your login credentials. Your passwords stay with the platform.
Platform-Specific Tips
- Instagram: You need a Business or Creator account (not a personal profile). Convert in Instagram settings if needed. AllPost can auto-publish posts and stories for Instagram Business accounts.
- LinkedIn: You can connect both personal profiles and company pages. Personal profiles support text-only posts; company pages support full media posts.
- TikTok: Requires a TikTok Business account. The API is newer so some features (like auto-publishing) depend on TikTok’s current API limits.
- WhatsApp: AllPost includes a WhatsApp sharing shortcut — you can send post drafts to WhatsApp for quick team review without leaving the app.
Managing Multiple Accounts
Connected accounts appear in your Social Accounts panel. You can label them (“Client A – Instagram,” “Personal LinkedIn”) and organize them into Workspaces — separate environments for different brands or clients.
Step 3: Schedule Your First Post
This is where AllPost saves you time. Instead of logging into five platforms five times a day, you create one dashboard and let AllPost handle the publishing.
Create a Post
- Go to Create Post in the main navigation
- Select accounts — Choose which connected accounts to publish to
- Write your content — Type your caption, add hashtags, and attach media
- Create post versions — Tailor the same post for different platforms (e.g., a shorter version for X, a longer one for LinkedIn)
- Set the schedule — Pick a date and time, or drag it onto your calendar
- Review and confirm — Check everything looks right and hit Schedule
Post Versions (Important)
One post can have multiple platform-specific versions. For example:
– Instagram version: 2-3 hashtags, 100-character caption, image
– LinkedIn version: 300-character caption, same image, no hashtags
– X version: Shortened text, smaller image
This is more effective than cross-posting identical content. Each platform’s audience expects a different format — AllPost makes it easy to serve each one without creating separate posts from scratch.
The Calendar View
The content calendar is a drag-and-drop view of your month. You can:
– See all scheduled posts at a glance
– Drag posts to different dates
– Spot gaps in your posting schedule
– Filter by account, status (draft/scheduled/published), or workspace
Batch Scheduling
Batch scheduling is the superpower. Block 90 minutes once a month, write all your posts, and schedule them across the entire month. For a typical small business:
– 4 posts/week × 4 weeks = 16 posts
– At 5 minutes per post = 80 minutes
– That’s 90 minutes per month to stay consistent across all platforms
Step 4: Set Up Team Collaboration and Approvals
If you work with a team or manage client accounts, approval workflows keep everyone aligned.
Invite Team Members
- Go to Settings → Team
- Click Invite Member and enter their email
- Choose their role: Admin (full access), Editor (create and schedule), Reviewer (approve posts but can’t schedule), or Viewer (read-only)
How Approval Flows Work
- A team member creates a post and marks it Needs Review
- The Reviewer gets a notification
- They review the post — approve it, request changes, or reject it
- If approved, the post goes to the scheduled queue
- If changes are requested, the editor revises and resubmits
For agencies, this is the workflow that saves you from “the client said they approved it but now they’re unhappy.” Every approval is tracked. You have a clear audit trail.
Step 5: Use AI Writer to Draft Posts Faster
AllPost’s AI Writer is built into the post composer. It helps with:
- Post ideas — “Generate 5 LinkedIn post ideas about social media tips for Nigerian businesses”
- Caption writing — “Write a 100-character Instagram caption announcing our new feature”
- Hashtag suggestions — Auto-generates relevant hashtags based on your content
- Content repurposing — Turn a blog post into 3 social media posts for different platforms
How to Use It
- In the post composer, click the AI Writer icon (sparkle icon next to the text field)
- Choose what you want to generate: Caption, Idea, Hashtags, or Repurpose
- Describe what you need in plain English
- Review the output, edit if needed, and use it
Example
Prompt: “Write a LinkedIn post announcing AllPost’s new approval workflow feature. Keep it professional and under 200 characters.”
AI Writer output:
“We just shipped approval workflows in AllPost. Now your team can create, review, and schedule posts without the ‘did you approve this?’ chaos. Every post has an audit trail. Your clients will sleep better. Try it: app.allpost.co”
Edit, add your image, and schedule. That’s a 30-second post that would have taken 10 minutes to draft from scratch.
Step 6: Track Performance with Analytics
Analytics shows you what’s working and what isn’t. You can measure performance at the account level, the post level, and over custom date ranges.
Key Metrics
| Metric | What It Tells You |
|---|---|
| Impressions | How many times your content was viewed |
| Engagement | Likes, comments, shares, clicks combined |
| Engagement Rate | What percentage of viewers interacted |
| Best Posting Times | When your audience is most active |
| Follower Growth | How your audience is trending |
| Top Content | Which posts performed best by engagement |
Using Analytics to Improve
Look at your Top Content report each month. Identify patterns:
– Do list posts perform better than question posts?
– Does video content get more engagement than static images?
– Are certain days or times driving more interaction?
Then adjust your content strategy accordingly. This is how you go from “posting consistently” to “posting strategically.”
What’s Next: Advanced Features to Explore
Once you’re comfortable with the basics, here’s what to explore next:
| Feature | What It Does | Best For |
|---|---|---|
| Social Inbox | Unified view of messages and comments across all accounts | Agencies managing client engagement |
| Hashtag Groups | Saved sets of hashtags (10 per campaign, industry, etc.) | Anyone posting regularly on Instagram |
| Post Templates | Save post structures for recurring content types | Teams with consistent content formats |
| Media Library | Central storage for images, videos, and brand assets | Teams sharing visual content |
| Workspaces | Separate environments for different brands or clients | Agencies with multiple clients |
| Post Variables | Dynamic fields ({{date}}, {{name}}) that auto-populate | Scalable content creation |
Troubleshooting Common Issues
“My post didn’t publish”
Check the Activity Log in your dashboard. Common causes:
– Platform API rate limits (wait and retry)
– Account re-authorization needed (some platforms expire tokens every 60 days)
– Post failed platform content policy checks
“Instagram won’t connect”
Make sure your Instagram account is a Business or Creator account. Go to Instagram Settings → Account → Switch to Professional. Then reconnect in AllPost.
“The AI Writer isn’t generating good content”
Be more specific with your prompts. Instead of “write a post about social media,” try “write a 150-character Instagram caption for a Nigerian bakery announcing a new flavor. The tone should be exciting and use local references.”
Your 10-Minute Setup Checklist
- [ ] Sign up at app.allpost.co
- [ ] Connect 2-3 social accounts
- [ ] Create and schedule your first post
- [ ] Invite a team member (if applicable)
- [ ] Write one post with AI Writer
- [ ] Review your analytics dashboard
- [ ] Bookmark your content calendar
Ready to Start?
You’re now set up and ready to schedule your first month of content. The best part? You’ve spent less time setting up than you would manually posting on two platforms for one day.
Start Using AllPost → | Upgrade Your Plan → | See All Features →
Next in the series: How to Use AI for Social Media Content Creation | AI Caption Generator Guide: Save Hours Writing Posts
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